C-3PO's Cereal

Kellogg's released C-3PO's Cereal in 1984, shaping the honey sweetened pieces like figure eights and tying the marketing directly into the ongoing popularity of Star Wars merchandising in the mid eighties. Boxes came with mail in offers for small toy rockets and other tie in prizes. Kellogg's discontinued it around 1986 as the initial wave of Star Wars branded products slowed following the original trilogy's theatrical run.

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