Fruit Wrinkles

Betty Crocker sold Fruit Wrinkles in the 1990s as a fruit snack with a distinctly wrinkled, chewy texture, positioned as an alternative to the smoother, flatter Fruit Roll-Ups also sold under the Betty Crocker name at the time. It carved out its own small niche in the crowded fruit snack aisle before eventually being discontinued as the company focused its lunchbox snack lineup around its best selling products.

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