Jolt Cola

Jolt Cola launched in 1985 from Wet Planet Beverages under the tagline "all the sugar and twice the caffeine," positioning itself directly against the growing trend of diet soda by leaning fully into excess. It became something of an unofficial fuel for late night studying and early video game culture through the eighties and nineties. The original company filed for bankruptcy in 2009, discontinuing the brand, though it has resurfaced in scattered form under different ownership since.

Dig Deeper