Keebler sold Tato Skins from 1985 through around 2000, thick chips made with real potato skins and styled after the loaded potato skin appetizers popular in restaurants at the time, sold under the tagline "baked potato a peel." The format gave them a heartier bite than a typical chip. Keebler eventually discontinued the line, and the concept later reappeared through a licensed TGI Fridays branded potato skins chip.
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