Pepsi A.M.

PepsiCo launched Pepsi A.M. in 1989, positioning it as a morning cola with extra caffeine meant to compete directly with coffee as a breakfast beverage. The concept never quite clicked with consumers, who apparently weren't looking to swap their coffee for soda first thing in the morning. PepsiCo pulled it from shelves within about a year, making it one of the shorter lived product launches in the company's history.

Dig Deeper