Pepsi Blue

Pepsi Blue launched in 2002 as a bright blue, berry flavored cola during a stretch when Pepsi was testing all kinds of unusual flavor variants to chase younger buyers. The color was as much the point as the taste, and it became an instant visual signifier of early 2000s soda culture. Pepsi pulled it from U.S. shelves by 2004, though it continued to sell in parts of Asia for years afterward.

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