Reggie! Bar

The Reggie! Bar hit shelves in 1978, named after New York Yankees slugger Reggie Jackson and combining caramel, peanuts, and milk chocolate in a style similar to a Baby Ruth. Standard Brands distributed it nationally for a few years before it faded into regional distribution by the early eighties as Jackson's on field fame cooled. It remains one of the most requested vintage candy bars among collectors who grew up watching baseball in that era.

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