Reptar Bars were part of the wave of Rugrats merchandise that flooded stores in the late 1990s, sold as an ice cream bar and candy tie in built around the show's fictional dinosaur character. They rode the massive popularity Rugrats enjoyed on Nickelodeon at the time, appearing in grocery store freezer aisles alongside other cartoon branded treats. Like most licensed tie in snacks from that era, they quietly disappeared once the show's initial merchandising wave slowed down.
Dig Deeper