Squeez'it

Squeez'it launched from General Mills in the early 1990s as a thick, syrupy fruit drink packaged in a distinctive plastic bottle with a twist off cap, designed so kids could squeeze it directly into their mouths. It became a lunchbox fixture through the decade in flavors like grape and tropical punch. General Mills discontinued the line around 2001 as juice drink competition intensified and health conscious parents pushed back on sugary lunchbox staples.

Dig Deeper